Our process is simple, but powerful through experience

Before a strategy can be determined, we need to really understand our clients' business and market. Through stakeholder interviews, competitor analysis, a review of all relevant documentation and research of the target audience, we can create a firm starting point for the project. With all analysis in place, we can create clear user insights and goals and we can determine the business requirements. All these insights are then translated into a solid plan, which includes feature prioritization, a roadmap and sub sequential timelines.

In this phase the creative concepts are developed, based on the overall strategy. In order to quickly try different approaches and ideas this phase is highly iterative. All disciplines work together to come up with a perspective that works. Key site elements are tested within the target audience and early designs are tested in rough demos. In this creative and compressed phase it’s all about achieving the business goals and coming up with results that are realistic, useful and get the message across.

As everything is created we check if our clients goals and wishes are met. Even after the official launch we make sure everything keeps running smoothly and the end-user finds his way through the website, app or anything we produced. Vurig continuously keeps a friendly eye on its clients and products it creates.